ZO® Skin Health develops and delivers innovative skincare solutions using cutting-edge science and Dr. Zein Obagi's extensive expertise. The company provides a comprehensive skincare program for its physicians and patients with global reach. In 2019, ZO® Skin Health, Inc. had a rapidly growing customer base and was intent on scaling its e-commerce globally. They were on a legacy instance of Drupal and their team needed more in terms of modern features, payment methods, and plug-and-play integrations. They quickly outgrew the Drupal commerce site and also needed support handling increased traffic and order volume.
Services
Information Architecture and UX/Taxonomy
Digital Direction & Design
Front End Development
Back End Configurations
Website Quality Assurance and Testing
Platform Training and Documentation
Account and Project Management
Ongoing Strategy & Managed Services
Skincare Refreshed
1r Agency successfully transitioned the brand's website from Drupal to Shopify and completely revamped the US site, before duplicating it for their Canadian standalone site. As part of their partner program, ZO® Skin Health wanted to allow customers to attribute their purchase to their working physician. 1r achieved this by implementing a purchase attribution tool in the bag and checkout process. The homepage featured a rich blend of product and content exploration, a smooth 'Add to Bag' functionality, and adaptable content modules, resulting in a powerful digital storefront.
50k
impressions at launch
27%
increase in conversion
42%
decrease in bounce rate
"Choosing 1R for design and the building of our site was a really great decision that couldn't have worked out much better. They delivered a beautiful and modern site with functionality that will really help us take our brand to the next level in the years to come."
ADAM ELLICOTT, EXECUTIVE DIRECTOR, ECOMMERCE AT ZO® SKIN HEALTH
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