Function of Beauty

Creative direction and re-platform for a brand rewriting the rules of beauty.

Function of Beauty was born from the belief that there is no one size fits all and that each person deserves a product just for them, tailored to their hair, skin types, goals, and preferences. Because they are rule breakers, scientists, data nerds, and engineers at heart, they just decided to create it.




Sitemap Creation

SEO Strategy
Web Design & Development

Third-Party Implementations

Transition & Environment Setup
Account & Project Management

The Opportunity

Function of Beauty needed a comprehensive solution that not only migrated the website to a new platform but also enhanced its functionality, providing the brand with a robust and customized online presence that aligns with its unique business model.

Site Design

1r selected new fonts and color palettes that align with the updated brand identity. The homepage design was streamlined for a cleaner and more intuitive user experience. Product detail and landing pages were designed to guide customers through the customization process, highlight real-life experiences, and emphasize key features of the products.

Function of Beauty Products

Digital Solutions

Since subscriptions make up 80% of the brand's business, 1r focused on building a transparent and empowering experience through the product quiz and subscription service. A technically complex solution now allows customers to easily manage and customize their hair care formulas to suit their evolving preferences and needs without going through checkout again.

1R was a great partner for us to redesign and replatform our site. There were a lot of complexities moving from a custom platform and customizable product with subscriptions. 1R strikes a good balance in delivering both creative and technical solutions to make our project successful.

Ross Miller, SVP of Digital for Function of Beauty

1r created a website that not only reflects the updated brand identity of Function of Beauty but also offers an enhanced user experience, ultimately contributing to increased customer satisfaction and conversions.


quiz completions in the first week


quiz completion rate


ShopifyPlus Logo
ReCharge Logo
Klaviyo Logo
Yotpo Logo
VQB Logo
Freshdesk logo
Netsuite Logo
Avalara Logo
View Site
Related Work
See More
Philosophy Cover Image


Site redesign & content overhaul for an eco-responsible personal care brand.

BrandingContent StrategyContent ProductionWeb DesignUX
Westman Atelier Cover Image

Westman Atelier

Scaling a luxury, clean beauty brand in a saturated digital market.

OnboardingManaged Services
Makeup by Mario Cover Image

Makeup by Mario

Setting a digital foundation for growth and expansion for a celebrity makeup artist.

MigrationWeb DesignUXProduct & SolutionsDevelopmentStrategyManaged Services
Live Tinted Cover Image

Live Tinted

Web design & build for a beauty brand changing the narrative.

Web DesignUXProduct & SolutionsDevelopment
COTY Cover Image

COTY Virtual Try On

Design direction & production for a well-established beauty corporation.

Web DesignUX