Scaling a classic American heritage travel accessories brand.

Leveraging a platform with robust native functionality to deliver on LeSportsac’s goals. Creating an ecosystem in which third-party solutions could help enhance non-native capabilities. Scaling the site globally while implementing the new platform migration for existing and future international expansions.


UX & Design
Development & System Integrations
Project Management & Business Analysis
Ongoing Managed Services

Strategic Management

Account and Project Management

Email Marketing

Paid Media (Meta & Pinterest)

LeSportSac Featured Image

Design & Build

1r’s approach to the project focused on creating a whimsically intuitive experience for the end-user. Product data management was critical in providing a flexible shopping experience, allowing the visitor to discover new ways of interacting with the product. Shopify’s native product tagging feature was utilized to give the customer the ability to search for products without specifically using the search tool. The top navigation bar organizes products by style, print, color, collections, and collaborations, allowing the end-user to shop to their specific tastes and style.

The Results

The implementation of LeSportsac.com encompasses an accurate brand representation, as well as flexibility and functionality, through the use of innovative product data management. By seamlessly aligning brand, agency partner, and technology, we’ve delivered an intuitive shopping experience, as well as innovative methods of brand engagement to the LeSportsac loyalist.

LeSportsac Stats Image


increase in site sessions


increase in online revenue


increase in paid search impression share


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Visit Site

Digital Marketing

LeSportsac wanted to regrow their audience among a younger, more affluent, fashion-focused customer who would purchase at a higher price point and help reinvigorate growth online. 

Paid Channels


The Results

1r launched bespoke paid social campaigns focused on new user acquisition among highly targeted audiences. 1r worked collaboratively with LeSportsac’s team to position products and ad creative that would resonate with a more fashion-forward customer and connect this experience to .COM.

The Results LeSportsac


increase in site sessions


increase in site revenue


increase in AOV


increase in revenue from 18-24 year old age demographic

Joopiter Cover Image


More than just a digital auction house.

Product & SolutionsDevelopmentManaged Services
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Live Tinted

Web design & build for a beauty brand changing the narrative.

Web DesignUXProduct & SolutionsDevelopment
Philosophy Cover Image


Site redesign & content overhaul for an eco-responsible personal care brand.

BrandingContent StrategyContent ProductionWeb DesignUX
Amitha Cover Image


Building a brand of luxury cannabis art objects.

BrandingContent StrategyContent ProductionUXWeb DesignProduct & SolutionsDevelopment
The Shirt Cover Image

The Shirt

Rebranding and scaling a digital fashion brand offering the perfect white button-down.

BrandingOnboardingStrategyPaid MediaEmail & SMSManaged ServicesE-comm Management