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We create unique e-commerce experiences blended with beautiful and tactile designs to tell rich brand stories. Our team of creatives, developers, strategists, and technologists work together, focusing on site design and builds, site audits, strategic management, and managed services.

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Ask an Operator series graphic for 1r Agency with the title "The Metrics That Actually Move Revenue."
In The NewsAugust 26, 2026

Which Email and SMS Metrics Actually Matter?

What our Head of Lifecycle measures, ignores, and fixes first.

Woman applying blush at a mirrored vanity with a jade roller and lemon
Industry TrendsAugust 18, 2026

What It Takes to Grow a Beauty Brand on Shopify

The quieter lessons behind beauty brands that grow on Shopify.

Dark 1r Agency graphic reading "Is your catalogue AI-Ready? What do DTC brands need to do this quarter to compete" with an arrow prompting to read more
Industry TrendsAugust 10, 2026

Your Products Are Selling Inside ChatGPT. Is Your Shopify Catalog Ready?

AI assistants are already recommending products. Here's how to make sure yours is one of them.

Model in chartreuse suit holding a lilac bag; text: "Don't Let January Undo Black Friday."
Industry TrendsJuly 30, 2026

The BFCM Revenue Leak Most Shopify Brands Don't Plan For

Returns don't have to be a goodbye. Here's how to turn BFCM refunds into repeat customers with store credit and smarter lifecycle flows.

Scattered US dollar bills on a white surface next to the headline "Unread Revenue: the revenue channel most DTC brands are leaving on the table."
Industry TrendsJuly 6, 2026

Why Email and SMS Underperform for Most DTC Brands (And How to Fix It)

A live email program isn't the same as a working one.

Newspaper headline reading "Why Shopify?" — hero image for 1r Agency's blog on why DTC brands choose Shopify.
Industry TrendsJune 29, 2026

Why Growing DTC Brands Keep Choosing Shopify

Why the right platform changes how fast your marketing team can move — and what gets built once you're there.

Hero image for 1r Agency article on why DTC brands stall between $5M and $15M in revenue
Industry TrendsJune 17, 2026

The $5M–$15M DTC Brand Has The Hardest Job In ECommerce

You're not underperforming. You're running the wrong operating model for this stage.

Hero image for 1r Agency’s article on strategic ecommerce partners, featuring Maison Louis Marie fragrance samples and a client testimonial about integrated growth.
Industry TrendsMay 20, 2026

Why More Ecommerce Brands Are Replacing Multiple Agencies With Strategic Commerce Partners

The operational shift happening across modern ecommerce teams as brands prioritize alignment, efficiency, and connected growth.

Shopify design agency guide for ecommerce brands looking to improve website design, UX, conversion rates, and long-term growth.
Industry TrendsMay 11, 2026

How to Choose the Right Shopify Design Agency for Your Brand

A practical guide to evaluating Shopify agencies based on performance, UX, scalability, and ecommerce growth strategy.

Shelly Socol, Inc. Female Founders 500 Honoree
AnnouncementsMarch 10, 2026

1r Agency Founder Shelly Socol Named to Inc.’s 2026 Female Founders 500

View the full list of honorees

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