Live Tinted

Web design & build for a beauty brand changing the narrative.

Live Tinted is an inspiring brand on a mission to change the beauty narrative by celebrating and uniting beauty for all tinted skins. Their clean, vegan, and cruelty-free products are packed with ingredients to hydrate and brighten your skin, for all skin tones.


Sitemap Creation
Web Design & Development
Third-Party Implementations
Account & Project Management

The Opportunity

The brand came to 1r to design and build its digital flagship with an elevated look and feel. Focused on a seamless user experience for their consumers, the site is built with the intent of propelling the brand into the future. With built-in flexible features, the brand’s site will seamlessly evolve as the business grows.

  • Live Tinted Mobile Screen
  • Live Tinted Mobile Screen
  • Live Tinted Mobile Screen

“We believe in telling the stories that make us unique and unite us.”

– Deepica Mutyala, CEO & Founder
Live Tinted

The Result

Too many consumers have felt underrepresented in the beauty industry and Live Tinted is here to change that. It was vital to create a best-in-class shopping experience incorporating tools like a skin quiz to provide personalized product recommendations. Equally as important was creating a space to offer education on the product benefits and ingredients, how to use them, and real customer results and feedback.



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