Co-Founder & CEO
Backed by years of experience in the fashion industry, Shelly Socol guides clients on creative, sales, merchandising, brand extension, marketing, and public relations. Drawing from her time as the Creative Director of Accessories at Theory before starting 1R, Shelly approaches each project with a deep understanding of online retail from every angle. She also serves as a retail and e-commerce media resource for news outlets such as Bloomberg, MarketWatch, the Business of Fashion, ModernRetail, E-commerce Times, Glossy, and Business Insider, making it her job to follow the trends and changes of the fashion market. Shelly is intimately involved in all projects, ensuring that the creation and development of materials and ideas are both on-brand and on-target – a crucial insight in an ever-evolving digital space.