Vera Bradley

A sophisticated integration strategy for a brand's re-platform

Vera Bradley came to 1r Agency looking to simplify their existing e-commerce business by moving onto Shopify Plus. One of the largest and most complex design and build projects both Shopify and 1r had come across, the US and Outlet sites launched simultaneously, immediately followed by an international site launch.


  • Business Analysis and Technical Direction
  • UX / Taxonomy
  • Design and Digital Production
  • Front End Development
  • Backend Integrations
  • Website Quality Assurance and Testing
  • Account and Project Management
  • Managed Services


1r Agency designed a custom swatch preview for Vera Bradley’s signature patterns. With some products offered in over 18+ patterns, large swatch images and price points were key pieces to highlight for optimal shopping.

Vera Bradley Mobile Views

Optimizing for Conversion

1R Agency prioritized user experience and conversion optimization through key features. This included a customized store locator, pick-up-in-store functionality, a product builder with monogramming, and product comparison on category pages. The integration of the Reflektion API enhanced search results, predicted searches, and provided personalized recommendations, contributing to a more dynamic e-commerce platform.

Vera Bradley Destop Multiviews
Vera Bradley Campaign Image


increase in revenue


increase in conversion rate


increase in overall transactions


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