Makeup by Mario

Setting a digital foundation for growth and expansion for a celebrity makeup artist.

1r partnered with world-renowned makeup artist Mario Dedivanovic to redesign & build his namesake beauty brand. The revamped site needed to better align with Mario's vision as a makeup artist – providing a platform for inspiration, education and discovery, all while sparking conversation and facilitating a seamless, best-in-class shopping experience.


Technical Audit
Transition & Environment Setup
Account & Project Management
Ongoing Managed Services
Web Design & Development
Social Content Creation

  • MBM Mobile Screen
  • MBM Mobile Screen
  • MBM Mobile Screen

The Opportunity

Leaning into the brand's minimalist, clean aesthetic – the 1r team took a similar approach to the site design and functionality. UX and site features focused on simplicity, fluidity and efficiency – mimicking the brand's tone of voice to provide a cohesive, streamlined user experience.

“Mario has ignited viral trends that have inspired and forever altered the beauty landscape.”

– Makeup by Mario


The brand's direct-to-consumer business is thriving, having had products sell out within the same day and sales more than doubled from the same time last year. MAKEUP BY MARIO plans to expand the product line, as well as invest in their online business by adding enhanced features and functionality catering to their cult followers.



increase in total orders


increase in revenue


increase in customer return rate

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