Crocodile Creek

Expanding a playful brand's digital footprint

For over 30 years, Crocodile Creek has specialized in well-designed products for kids of all age ranges. They believe that this moment is a time to care even more about the children in our world. It is a time to inspire them so they might know the wonder of discovery, the delight of imagination, and the thrill of creativity. They work with highly skilled designers, illustrators, and photographers to create the best toys possible.


Information Architecture and UX/Taxonomy

Digital Direction & Design

Front End Development

Back End Configurations

Website Quality Assurance and Testing

Platform Training and Documentation

Account and Project Management

Full-Service eCommerce Site Management

The Opportunity

After years of selling directly to Amazon, Crocodile Creek partnered with 1r Agency to expand its footprint by opening its first digital flagship store on Shopify Plus. The agency continues to provide growth services through e-comm management, managed services, and digital marketing.

On-Site Highlights

Shopping made easy.
The navigation offers a playful way for customers to shop, including by age, theme, and price point.

Safety Matters.
A dedicated educational landing page ensures the safety of the brand's products is of the utmost importance.

Talk of the town.
Customers can share and read product reviews.

As seen on TV.
The product detail page showcases those that have been featured on television and other major publications.

Crocodile Creek Mobile Image
Crocodile Creek Kids Playing Image

1r Agency fuels holistic digital marketing growth through acquisition and retention strategies driving brand awareness, as well as increased online transactions and newsletter subscribers.


increase in sales


increase in sessions


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Klaviyo Logo
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