Bringing the in-store experience to the digital space for a craft-inspired jewelry brand.

The Miansai team had experienced expansive growth and was looking to invest funds back into their digital ecosystem. The brand desired a solution that would complement their in-store experience. Following careful technical assessment, 1r recommended Shopify Plus based on its robust community, scalable solution, ease of integration capabilities, and flexibility in brand presentation.


Technical Audit
Transition & Environment Setup
Account & Project Management
Ongoing Managed Services
Web Design & Development
Social Content Creation

The Task

Previously, the Miansai team was handling most of their processes, specifically customer inquiries, manually. As Miansai was interested in automating their process and data flow to help with their customer service experience, 1r recommended utilizing an ERP solution to automate their flow. By incorporating smart cross-sells, monogramming, and pre-ordering, the brand would ensure their .com users would experience a tailored experience across all touch points.

“From drawing sketches to creating molds, melting metals and final assembly, we conceptualize, design and craft our jewelry and leather goods in-house, under the direction of Michael Saiger and his talented team.”

– Miansai


The Miansai team worked closely with 1r business analysts to integrate third-party solutions and overcome key pain points from their original build. To streamline and automate returns, 1r utilized Celigo to integrate Netsuite’s ERP solution for a more intuitive return process. 1r's development team used the Shopify Plus pre-order functionality to accommodate desired business logic and implemented new payment methods such as Paypal, Apple Pay, and Amazon Pay. A monogramming option was also implemented, seamlessly integrated end-to-end with Netsuite’s ERP. Development utilized both the UPS API and iParcel for diversified domestic and international shipping options.

Miansai site screenshot
Miansai product


increase in overall transactions


increase in average order


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