Norma Kamali

Strategic marketing tactics for an iconic fashion brand.

Norma Kamali has been in the fashion industry for over 50 years and is known for her innovative designs, such as the Sleeping Bag Coat and multi-style jersey dresses. Her team came to 1r in 2019 wanting to rebuild their website on Shopify Plus. Today the site continues to seamlessly grow with the Norma Kamali brand featuring her lifestyle section of skincare and homegoods.

Services

Front End Development
Back End Integrations
Paid Media (Instagram, Facebook, Google)
Ongoing Managed Services
Account & Project Management

Norma Kamali Section

The Opportunity

With increased competition among online retailers, Norma Kamali wanted to focus on growing their direct-to-consumer business in 2022, enticing customers to buy directly from their e-commerce site rather than a competitor. They had been running paid search campaigns but had never tested paid social.

Norma Kamali PLP Image
Normal Kamali Screen
  • Normal Kamali Mobile Screen
  • Normal Kamali Mobile Screen
  • Normal Kamali Mobile Screen
  • Normal Kamali Mobile Screen

The Solution

1r overhauled Norma Kamali’s paid search strategy to better position them against competitors and launched strategic paid social campaigns focused on new user acquisition.

Norma Kamali Image

50%

increase in site sessions

66%

increase in site revenue

71%

increase in paid search impression share

60%

increase in % of site revenue driven from paid media

Partners

Klarna Logo
Listrak Logo
ShopifyPlus Logo
Searchspring logo
Visit Site
Featured
Amitha Cover Image

Amitha

Building a brand of luxury cannabis art objects.

BrandingContent StrategyContent ProductionUXWeb DesignProduct & SolutionsDevelopment
Carhartt Work In Progress Cover Image

Carhartt Work In Progress

Strategically partnering with an iconic brand to grow their direct-to-consumer business.

OnboardingManaged Services
Joopiter Cover Image

Joopiter

More than just a digital auction house.

Product & SolutionsDevelopmentManaged Services
Live Tinted Cover Image

Live Tinted

Web design & build for a beauty brand changing the narrative.

Web DesignUXProduct & SolutionsDevelopment
Miansai Cover Image

Miansai

Bringing the in-store experience to the digital space for a craft-inspired jewelry brand.

MigrationWeb DesignUXProduct & SolutionsDevelopmentManaged Services