Norma Kamali

Strategic marketing tactics for an iconic fashion brand.

Norma Kamali has been in the fashion industry for over 50 years and is known for her innovative designs, such as the Sleeping Bag Coat and multi-style jersey dresses. Her team came to 1r in 2019 wanting to rebuild their website on Shopify Plus. Today the site continues to seamlessly grow with the Norma Kamali brand featuring her lifestyle section of skincare and home goods.


Front End Development
Back End Integrations
Paid Media (Instagram, Facebook, Google)
Ongoing Managed Services
Account & Project Management

Norma Kamali Section

The Opportunity

With increased competition among online retailers, Norma Kamali wanted to focus on growing their direct-to-consumer business in 2022, enticing customers to buy directly from their e-commerce site rather than a competitor. They had been running paid search campaigns but had never tested paid social.

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  • Normal Kamali Mobile Screen
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The Solution

1r overhauled Norma Kamali’s paid search strategy to better position them against competitors and launched strategic paid social campaigns focused on new user acquisition.

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increase in site sessions


increase in site revenue


increase in paid search impression share


increase in % of site revenue driven from paid media


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