AMITHA was created for those that seek beauty in the every day — the objects they collect are an opportunity to define a life well-lived. A line of luxury cannabis accessories, AMITHA is designed to be displayed alongside your vintage coffee table books or Eames chair.
Services
Technical Audit
Transition & Environment Setup
Account & Project Management
Ongoing Managed Services
Web Design & Development
Social Content Creation
![Amitha Spread Image](https://cdn.sanity.io/images/gj8sfsze/production/14b80fc77fe190bc9873b08de2a76334a36f35f4-2880x1626.png?auto=format&fit=max&q=75&w=3840)
The Opportunity
AMITHA came to 1r with a mission to create a brand in an industry on the rise, offering well-designed, luxury smokeware products. 1r collaborated with AMITHA to create an innovative and immersive experience starting with the brand vision to the social direction to content creation and a website launch. Launching a mix of curated products from other brands with the option for monogramming, AMITHA also offers her own smaller product line of vintage-inspired luxury smokeware.
![Amitha Product Image](https://cdn.sanity.io/images/gj8sfsze/production/34b6bc1629514d8b334da2c690c97790d2b45ec3-2880x1626.png?auto=format&fit=max&q=75&w=3840)
“AMITHA brings together cannabis lovers and design minded aesthetes through a curated selection of artful glass pieces to elevate your smoking experience.”
– Amitha Raman
Social & Site Content
1r provided digital content strategy to support the site's key e-commerce pages as well as other branded pages, launching the site as a full product from every touch point. 1r created a go-to-market campaign strategy that looks at the deliverables from a 360 perspective, allowing the brand to maximize assets on each platform/channel from paid digital ads, out-of-home advertising, social platforms, homepage and product page assets.
Site Design & Build
Information Architecture & UX/Taxonomy
Digital Direction & Design
Front End Development
Front End Configurations
Website Quality Assurance Testing
Platform Training & Documentation
![Amitha Mobile Image](https://cdn.sanity.io/images/gj8sfsze/production/89a67b385273a576aa190709ee9b3c0fd80c5f42-720x813.png?auto=format&fit=max&q=75&w=3840)