AMITHA was created for those that seek beauty in the every day — the objects they collect are an opportunity to define a life well-lived. A line of luxury cannabis accessories, AMITHA is designed to be displayed alongside your vintage coffee table books or Eames chair.
Transition & Environment Setup
Account & Project Management
Ongoing Managed Services
Web Design & Development
Social Content Creation
AMITHA came to 1r with a mission to create a brand in an industry on the rise, offering well-designed, luxury smokeware products. 1r collaborated with AMITHA to create an innovative and immersive experience starting with the brand vision to the social direction to content creation and a website launch. Launching a mix of curated products from other brands with the option for monogramming, AMITHA also offers her own smaller product line of vintage-inspired luxury smokeware.
“AMITHA brings together cannabis lovers and design minded aesthetes through a curated selection of artful glass pieces to elevate your smoking experience.”
– Amitha Raman
Social & Site Content
1r provided digital content strategy to support the site's key e-commerce pages as well as other branded pages, launching the site as a full product from every touch point. 1r created a go-to-market campaign strategy that looks at the deliverables from a 360 perspective, allowing the brand to maximize assets on each platform/channel from paid digital ads, out-of-home advertising, social platforms, homepage and product page assets.