Carhartt Work In Progress

Strategically partnering with an iconic brand to grow their direct-to-consumer business.

Carhartt WIP forms a division of the American brand Carhartt, one of the first companies to pioneer workwear in the USA. Founded in Europe in 1989, 100 years after Hamilton Carhartt established his business in Detroit, Carhartt WIP has been carefully adapting and modifying Carhartt's core product characteristics for a different audience of consumers.

Services

Technical Audit
Transition & Environment Setup
Account & Project Management
Ongoing Managed Services
Web Design & Development
Social Content Creation

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CWIP
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Exclusive Collaborations

Since the beginning, Carhartt WIP has built a strong, organic relationship with unknown, inspiring, provocative, and upcoming figures in music and sports, becoming an iconic and well-respected brand in underground scenes, from hip-hop to skate, from graffiti to cycling, as well as working with labels such as A.P.C., Neighborhood, Patta, Vans, Junya Watanabe and many more.

“We honor the shared values of hard work: dependability, honesty, and trust.”

– Carhartt Brand Mission
CWIP

38%

increase in revenue

23%

increase in conversion rate

55%

increase in overall transactions

CWIP

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