Kirna Zabête

The Go-To Destination for Fashion Aficionados

Kirna Zabête is a luxury fashion concept store with boutiques in the US including SoHo, Bryn Mawr, Palm Beach, and East Hampton. The brand was originally founded by Beth Buccini, a fashion-editor by trade with an exceptional eye for trends and style. Each item has been personally selected by Beth to inspire her clients and bring them joy. Kirna Zabête features a varied collection of both emerging and storied designers and has been the go-to destination for fashion aficionados since 1999.

Services

Information Architecture and UX/Taxonomy

Digital Direction & Design

Front End Development

Back End Configurations

Website Quality Assurance and Testing

Project Management

The Opportunity

In collaboration with 1r, Kirna Zabéte transitioned a redesigned digital flagship from Magento to Shopify Plus. The process of crafting an exclusive VIP online experience comprised two essential components. Initially, emphasis was placed on harmonizing the front-end design with the lively ambiance of their physical stores. Subsequently, backend integrations were implemented to achieve a smooth omnichannel flow, enabling customers to attribute online sales to stylists. Additionally, the integration of Teamworks POS with Shopify provided a comprehensive customer view and facilitated meaningful engagement.

The Results

A major challenge involved translating the vibrant in-store customer service to the digital marketplace, requiring a seamless front-end shopping experience and unified back-end data flow across all sales channels. Integration with Teamwork Commerce provided a 360-degree customer view and smooth incorporation of online and offline gift cards. The site, enhanced with retail tools like appointment booking and a store locator, prioritized customer loyalty. Utilizing Shopify Locations and custom UX-focused designs, 1r created a frictionless buy online, pick up in-store process, facilitating business expansion with plans for more physical stores.