Obsessed with building the perfect shirt, founder of The Shirt, Rochelle Behrens, partnered with 1r to rebrand and run the daily e-commerce business for her existing Shopify site. 1r takes a holistic approach to scaling her online business through on-site assessments and feature implementations, as well as off-site paid media and email marketing efforts.
Services
Branding
Web Design & Development
Strategy
Product & Solutions
Paid Media (Google, Meta, Pinterest)
Email Marketing
Ongoing Managed Services
E-commerce Management
Account & Project Management
The Opportunity
An up and coming fashion retail brand saw their revenue plateau YoY and was 21% behind their goal. After auditing the brand’s historical data, 1r determined key areas of opportunity and crafted a digital marketing strategy aimed at closing the revenue gap and propelling growth.
Strategic Planning
1r proposed a media optimization and scaling approach, implementing advanced campaign strategies across paid social, paid search, display, and email. In addition, the 1r team introduced lifestyle creative and audience-specific messaging while also launching Pinterest to break into new audiences.
The Success Story
Driving spend into an underutilized, high-converting channel, 1r quadrupled Google ad spend, leading to a 300% increase in Google ads revenue. 1r also optimized Google Ad campaigns and enhanced product feeds, utilizing as many catalog fields as possible to better match with user intent. Finally, 1r scaled Google Shopping campaign spend by 9x. On the Meta side, 1r increased the efficiency of ad spend through the introduction of lifestyle imagery in creative, moving away from simple product or PDP images. Finally, to further expand audience reach, 1r launched two high-ROAS platforms, Pinterest and Criteo.
400%
increase in eCommerce revenue
62%
increase in paid media as percent revenue
82%
increase in paid ad spend
2 to 4
channels scaled
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