Obsessed with building the perfect shirt, founder of The Shirt, Rochelle Behrens, partnered with 1r to rebrand and run the daily e-commerce business for her existing Shopify site. 1r takes a holistic approach to scaling her online business through on-site assessments and feature implementations, as well as off-site paid media and email marketing efforts.
Web Design & Development
Product & Solutions
Paid Media (Instagram, Facebook, Google)
Ongoing Managed Services
Account & Project Management
With a lean team on the brand side, The Shirt needed an agency to help run and scale their digital direct-to-consumer business.
A range of content pillars established a story to tell with evergreen campaigns, seasonal fashion collection campaigns, behind-the-scenes photography, founder portraits and lifestyle images. Leveraging social to communicate new collections with campaign imagery and videos, styling tips and tutorials, founder inspiration behind patterns, and behind-the-scenes photography for both product and model shots.
After auditing the brand’s historical data, 1r determined multiple areas of opportunity for the brand and crafted a 360-degree digital marketing strategy aimed at driving revenue growth over time. 1r implemented advanced campaign strategies across paid social, paid search, display, and email.
increase in site sessions
increase in online revenue
of total e-commerce revenue
driven from paid media
in revenue driven from email