Obsessed with building the perfect shirt, founder of The Shirt, Rochelle Behrens, partnered with 1r to rebrand and run the daily e-commerce business for her existing Shopify site. 1r takes a holistic approach to scaling her online business through on-site assessments and feature implementations, as well as off-site paid media and email marketing efforts.
Services
Branding
Web Design & Development
Strategy
Product & Solutions
Paid Media (Instagram, Facebook, Google)
Email Support
Ongoing Managed Services
E-commerce Management
Account & Project Management
The Opportunity
With a lean team on the brand side, The Shirt needed an agency to help run and scale their digital direct-to-consumer business.
Content Strategy
A range of content pillars established a story to tell with evergreen campaigns, seasonal fashion collection campaigns, behind-the-scenes photography, founder portraits and lifestyle images. Leveraging social to communicate new collections with campaign imagery and videos, styling tips and tutorials, founder inspiration behind patterns, and behind-the-scenes photography for both product and model shots.
Digital Solutions
After auditing the brand’s historical data, 1r determined multiple areas of opportunity for the brand and crafted a 360-degree digital marketing strategy aimed at driving revenue growth over time. 1r implemented advanced campaign strategies across paid social, paid search, display, and email.
76%
increase in site sessions
79%
increase in online revenue
60%
of total e-commerce revenue
driven from paid media
$1M+
in revenue driven from email
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