The Shirt

Rebranding and scaling a digital fashion brand offering the perfect white button-down.

Obsessed with building the perfect shirt, founder of The Shirt, Rochelle Behrens, partnered with 1r to rebrand and run the daily e-commerce business for her existing Shopify site. 1r takes a holistic approach to scaling her online business through on-site assessments and feature implementations, as well as off-site paid media and email marketing efforts.


Web Design & Development
Product & Solutions
Paid Media (Google, Meta, Pinterest)
Email Marketing
Ongoing Managed Services
E-commerce Management
Account & Project Management

The Shirt logo
The Shirt Gif
The Shirt model

The Opportunity

With a lean team on the brand side, The Shirt needed an agency to help run and scale their digital direct-to-consumer business.

Content Strategy

To help build brand awareness and engage with customers, The Shirt leveraged social to communicate new collections with campaign imagery and videos, styling tips and tutorials, founder inspiration behind patterns, and behind-the-scenes photography for both product and model shots.

The shirt items
The Shirt wall

Digital Solutions

After auditing the brand’s historical data, 1r determined multiple areas of opportunity for the brand and crafted a 360-degree digital marketing strategy aimed at driving revenue growth over time. 1r implemented advanced campaign strategies across paid social, paid search, and email.

The Shirt black


increase in site sessions


increase in online revenue


of total e-commerce revenue
driven from paid media


in revenue driven from email


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