Fred Segal partnered with 1r to bring their digital flagship to life by redesigning and building a robust, elevated e-commerce platform on Shopify 2.0. Carefully considering the brand's nuances and translating its physical store experience into the digital space was integral to the project’s success. Integrating with Algolia allowed for a robust search recommendation engine and expansive filtering system on the product listing page.
Services
Technical Audit
Transition & Environment Setup
Account & Project Management
Ongoing Managed Services
Web Design & Development
Social Content Creation
In-store to Online
Bridging brick & mortar with Fred Segal’s digital flagship was an integral part of the project and the brand's continued success. 1r developed a digital hub ‘FS IRL’ for brand loyalists to engage, discover and share upcoming popups and events at the brand's physical locations and pop-ups.
For 60 years, Fred Segal has embodied LA COOL — to the entire world.
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