DIBS Beauty

Crafting a digital strategy for a rapidly expanding beauty brand.

DIBS Beauty is all about finding the beauty in the blend. From blending colors and functions, to their clean & conscious formulas, they're all about finding the joy in things that go better together. In a world where makeup has gone either minimal and clinical, or high-pressure and intimidating, DIBS Beauty celebrates do-it-yourself, easy transformations that you can pass on to your friends.


  • Audit & Onboarding
  • Strategic Management
  • Managed Services
  • Account & Project Management
DIBS Beauty Product and Campaign Image

The Opportunity

In 2022, the brand initiated a partnership with 1r, aiming to stabilize and enhance the growth of its digital flagship on Shopify Plus. This involved conducting a site audit and transitioning into 1r's Strategic and Managed Services. Facing accelerated brand expansion, the brand team sought to streamline backend operations and minimize customer-facing obstacles on the frontend.

  • DIBS Beauty Mobile Homepage View
  • DIBS Beauty Mobile Product Detail Page View
  • DIBS Beauty Mobile Category Page View

Growth & Transformation

Throughout 1r’s engagement with DIBS Beauty, the agency has redesigned and built key e-commerce pages to optimize for conversion. eCommerce, tutorial, and landing pages were constructed in a modular fashion to facilitate efficient management and improve the overall appearance and user experience.

DIBS Beauty Website Multi Views

1R has created an exceptionally impactful and modern digital experience for DIBS Beauty. Their expertise in design, e-commerce strategy, and web development, coupled with their hands-on collaboration with our team, has led to tremendous growth and opportunities for our brand.

Mindy Luong, VP of Digital


increase in gross revenue


increase in transactions


increase in customer return rate


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