DIBS Beauty is all about finding the beauty in the blend. From blending colors and functions, to their clean & conscious formulas, they're all about finding the joy in things that go better together. In a world where makeup has gone either minimal and clinical, or high-pressure and intimidating, DIBS Beauty celebrates do-it-yourself, easy transformations that you can pass on to your friends.
Services
- Audit & Onboarding
- Strategic Management
- Managed Services
- Account & Project Management
![DIBS Beauty Product and Campaign Image](https://cdn.sanity.io/images/gj8sfsze/production/4ab898a5b916b713254052a11f5fd41c15a8abbe-2880x1626.jpg?auto=format&fit=max&q=75&w=3840)
The Opportunity
In 2022, the brand initiated a partnership with 1r, aiming to stabilize and enhance the growth of its digital flagship on Shopify Plus. This involved conducting a site audit and transitioning into 1r's Strategic and Managed Services. Facing accelerated brand expansion, the brand team sought to streamline backend operations and minimize customer-facing obstacles on the frontend.
Growth & Transformation
Throughout 1r’s engagement with DIBS Beauty, the agency has redesigned and built key e-commerce pages to optimize for conversion. eCommerce, tutorial, and landing pages were constructed in a modular fashion to facilitate efficient management and improve the overall appearance and user experience.
![DIBS Beauty Website Multi Views](https://cdn.sanity.io/images/gj8sfsze/production/6aad1d33d4139f09e4e78f36680f388528fd8437-2880x1626.jpg?auto=format&fit=max&q=75&w=3840)
1R has created an exceptionally impactful and modern digital experience for DIBS Beauty. Their expertise in design, e-commerce strategy, and web development, coupled with their hands-on collaboration with our team, has led to tremendous growth and opportunities for our brand.
Mindy Luong, VP of Digital
258%
increase in gross revenue
245%
increase in transactions
51%
increase in customer return rate