Accelerating digital brand awareness for a handbag brand reimagined for modern life.

Handbag and accessory brand Caraa came to 1r looking for a strategic partner to scale their paid media channels. With a diverse product range, Caraa was having difficulty delivering the right message, to the right customer, at the right time in a post-iOS 14 world.


Content Strategy
Paid Media (Instagram, Facebook, Google)
Paid Search

Caraa Banner Image

The Work

By analyzing historical performance data to pinpoint opportunities across Facebook, Instagram, and Google; 1r built a bespoke campaign strategy to nurture different types of customers at different stages of the funnel, including launching and scaling Pinterest as an additional acquisition channel. 1r worked closely with the client and internal teams to consistently test, refine, and optimize creative based on data.

  • Caraa Mobile Screen
  • Caraa Mobile Screen
  • Caraa Mobile Screen

The Results

Increased efficiency of paid search strategy through campaign testing and product feed optimizations lead to a 70% increase in revenue and ROAS. Improved CTR by 18% and decreased CPC by 19% across all paid channels. Scaled Facebook & Instagram advertising channels, successfully maintaining a ROAS above 3x with a major emphasis on new user acquisition.

Caraa yellow bag


increase in site revenue


decrease in customer return rate


decrease in cost per click


return on assets

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