Boston Seaport

Creating an immersive cultural destination for Boston.

The future of Seaport is a thriving, sustainable urban neighborhood that serves its residents, provides a destination for all Bostonians, and welcomes visitors from around the world. The neighborhood needed a strong digital presence to serve the new influx of residents, businesses, committee affiliates, and provide information about the neighborhood's growth.

Services

Technical Audit
Transition & Environment Setup
Account & Project Management
Ongoing Managed Services
Web Design & Development
Social Content Creation

Through the years, 1r Agency has been our digital backbone, crafting and maintaining our website. The client services team's dedication is unparalleled—a true partnership of trust and success. I couldn't imagine our journey without them.

Katelyn Lorry, Associate Director, Digital Engagement, Seaport

The Partnership

1r Agency and WS Development have been partners for a number of years, focused on digital initiatives, including the creation and maintenance of a site that functions as a neighborhood guide for the Boston Seaport. Their first WordPress site served as a vehicle for sales to present to potential buyers and investors, as well as a forum for the various restaurants, stores, and hotels to have a dialogue with their target consumers, achieving unique business goals for various department stakeholders.

The Latest Project

In 2024, 1r reimagined the digital experience. The transition from Wordpress to Sanity is anticipated to yield significant benefits for the brand's website, particularly in terms of site speed and a more flexible CDN environment. This upgrade is expected to facilitate continuous scaling of the site with the integration of new features and functionalities over time. Additionally, the migration presents an opportunity for the brand to revisit and refresh its data structure, including events and venues, allowing for optimization and focused presentation of the most relevant information. With 25 predefined modules offering various customization options, the site aims to maintain consistency and coherence in content presentation throughout.

Feature Highlights

Included in the enhanced feature set is an interactive map that empowers users to efficiently plan and navigate their trips, offering helpful functionalities like restaurant searches. The "What’s Happening in the Neighborhood" section provides an interactive platform for sharing upcoming events. Additionally, the Events calendar has been notably revamped, significantly improving the functionality by dynamically displaying events scheduled for specific days.