Maison Louis Marie

Taking a fragrance brand to new heights

Maison Louis Marie was born from the rich botanical history of the founder’s family. Today, the brand is a luxury candle, perfume and skincare brand that focuses on unique fragrances at an affordable price point. After growing mostly organically for years, in 2021, the company decided to accelerate scale using paid channels. However by late 2023, Maison Louis Marie came to 1r for help -- they had spent millions only to see their inorganic efforts be unprofitable.

Services

Site Onboarding

Managed Services

Strategy
Paid Search
Paid Social

SEO Strategy

Email Marketing

SMS Marketing

The Strategy

When 1r Agency spoke with the brand team, we knew that this wasn’t just a Paid strategy. With solid traffic metrics, a robust email subscriber base, and a string of recent PR hits, achieving next-level growth would require a unified, full-funnel marketing strategy to hit every stage of the customer journey — from traffic to conversions to a compelling lifetime value.

The Results

1r and Maison Louis Marie took a dual approach in 2023: driving top-of-funnel profitability while activating the bottom of the funnel. For Paid Media, we cut low-converting channels and increased Google ad spend to 70% of the total, focusing on high-converting platforms and launching scent- and category-specific ad groups with tailored messaging and landing pages. In SEO, we optimized top collection pages and boosted non-branded keyword rankings by 50%, balancing branded and unbranded traffic. At the bottom of the funnel, we launched the brand’s loyalty program and improved site engagement to enhance lifetime value. For Email, we doubled campaign volume, optimized core flows, and popups, and activated SMS to further maximize LTV.