COTY Virtual Try On

Design direction & production for a well-established beauty corporation.

COTY is home to 50+ iconic cosmetic, skincare, and fragrance brands. They believe science and passion are the driving force behind transformation. Together with their people, partners and customers, they will take over the world of beauty. COTY’s mission is to create forward-thinking beauty through products that provide new, innovative, and simple better science-based solutions.


Web Design
Design Direction
UX / UI Strategy
Creative Art Direction & Production
Account & Project Management

COTY Banner Image

The Opportunity

COTY engaged with 1r as their creative design partner as they explored the innovation of augmented reality (AR). 1r created user flows that complimented the Perfect Corp AR on-site experience across various brands in the makeup, skincare, haircare and fragrance industries including Sally Hansen, Gucci, Lancanster, Rimmel, Philosophy, Burjious, Manhattan, MaxFactor, Burberry, Covergirl, Risque, and Clairol.

Skin Diagnostic

In partnership with PerfectCorp., 1r worked to create a skin analysis to target customers' skin concerns and make product recommendations based on those concerns. The goal of this project was to build trust with consumers by accurately analyzing their skin and boost conversion with specific product guidance. PerfectCorp.’s AI skin diagnostic technology works by scanning the face then producing complete results for all 14 types of skin concerns in just under 2 seconds.

Skin Diagnostic COTY
  • COTY Banner Mobile Screen
  • COTY Banner Mobile Screen
  • COTY Banner Mobile Screen
  • COTY Banner Mobile Screen

Nail Try Ons

Sally Hansen, the first brand in the world to launch Perfect Corp.’s AgileHand Technology, is leaps ahead of any tech seen before for the nail category. The experience offers a Nail Virtual Try-On technology that lets fans experience hundreds of shades in an augmented reality environment. 1r designed an experience incredibly easy to navigate, allowing users to filter by type of color and finish before deciding to buy through an online retailer or brick-and-mortar store.

Shade Finder & Makeup VTOs

1r crafted virtual experiences for brands like Gucci investing in foundation shade finders. This allowed customers to find their perfect shade without ever having to go to a store. Other brands like Covergirl, Rimmel, and Burberry implemented lip, eye and face virtual try-on experiences to enable product discovery and build confidence in a customer’s online purchase.

“Clients of the virtual try-on company Perfitly saw an average of 64% fewer returns after introducing VTO tech. Meanwhile, Macy’s credited the feature for helping bring its return rate down to under 2%, and Shopify saw a 40% decrease in returns last year thanks to AR visualization.”

– Glossy

The Result

1r solved for combining Perfect Corp. functionality with an intuitive design curated for each unique brand experience. The end results included best-in-class front-end user experiences for on-site features like virtual try-ons, interactive quizzes, and shade finders. 1r also produced creative ads that showcased these experiences.

COTY Gucci


decrease in returns


increase in basket size


increase in conversion

*Relevant beauty brand benchmarks. Reference statistics only, results will vary based on web page configuration, site traffic, and other factors.

Function of Beauty Cover Image

Function of Beauty

Creative direction and re-platform for a brand rewriting the rules of beauty.

MigrationBrandingContent StrategyWeb DesignUXProduct & SolutionsDevelopmentSEO
Carhartt Work In Progress Cover Image

Carhartt Work In Progress

Strategically partnering with an iconic brand to grow their direct-to-consumer business.

OnboardingManaged Services
The Shirt Cover Image

The Shirt

Rebranding and scaling a digital fashion brand offering the perfect white button-down.

BrandingOnboardingStrategyPaid MediaEmail & SMSManaged ServicesE-comm Management
Westman Atelier Cover Image

Westman Atelier

Scaling a luxury, clean beauty brand in a saturated digital market.

OnboardingManaged Services
Roman and Williams Cover Image

Roman and Williams

Digitally streamline & grow a multifaceted business in the design, hospitality & architecture space.

OnboardingStrategyPaid MediaEmail & SMSManaged ServicesE-comm Management