How SkinLocal Connected In-Clinic & Online Experiences with Email Marketing

Client HighlightsMarch 6, 2025

Let’s be real—if your business has both a physical and online presence, keeping everything seamless can feel like a juggling act. 1r’s client, SkinLocal, a skincare clinic with an e-commerce store, saw this challenge as an opportunity. In partnership with R360Growth, they engaged with 1r to tap into the power of email marketing to connect the dots, turning in-clinic clients into loyal online customers while making the entire experience feel effortless. Here’s how we pulled it off.

The Challenge

For many businesses, the in-person experience and online store feel like two separate worlds. SkinLocal needed to bridge that gap—getting their clinic clients comfortable with shopping online while maintaining a cohesive brand experience. The goal? Make the transition between the two feel as natural as booking their next facial.

The Solution: A Smart, Email-Driven Approach

1r and R360Growth rolled out a thoughtful email marketing strategy designed to keep clients engaged and coming back—both in person and online:

Welcome Series for New Clients: As soon as a client visited the clinic, they were invited to join the brand’s newsletter. This kicked off a warm welcome email series introducing the brand, highlighting must-have skincare products, and sharing expert skincare tips.
Post-Treatment Recommendations: After receiving a treatment, clients got a follow-up email with product recommendations tailored to their skin type and treatment plan. This reinforced the clinic’s expertise while making it easy for clients to maintain their glow at home.
Targeted Campaigns and Promotions: 1r segmented SkinLocal’s audience and sent out personalized offers, from exclusive online discounts to early access to new product launches—keeping clients engaged beyond their clinic visits.
Content Marketing That Educates & Engages: Emails weren’t just about selling; we included skincare blog posts, pro tips, and educational resources, positioning SkinLocal as a trusted expert in their clients’ inboxes.
Optimized for Mobile: With most people checking emails on their phones, 1r made sure their emails and sign-up forms were mobile-friendly, ensuring a smooth experience no matter the device.

The Results: Growth That Speaks for Itself

SkinLocal’s email marketing efforts didn’t just work—they delivered big results:

Skyrocketing E-commerce Revenue: Thanks to Klaviyo, their email marketing platform, emails drove 56% of total business revenue in November 2024 and 46% in December 2024.
A Thriving Newsletter List: Their subscriber list grew steadily, fueled by in-clinic sign-up initiatives and smart online lead capture.
High Engagement Rates: Strong open and click-through rates proved that their content resonated, leading to more site visits and conversions.
More Repeat Customers: The increase in returning shoppers showed that email marketing was key to building long-term customer relationships.

Conclusion: A Unified Customer Experience That Works

By making email the bridge between their in-clinic and online experiences, SkinLocal turned casual visitors into loyal customers and boosted e-commerce revenue along the way. Their story proves that email marketing isn’t just about sending messages—it’s about crafting a seamless brand experience that keeps customers coming back.

Key Takeaways

1. Email marketing can be the glue that connects physical and digital experiences for a brand.
2. Personalized product recommendations and targeted campaigns drive engagement and sales.
3. Offering valuable content and optimizing for mobile ensures emails reach and resonate with your audience.

With the right strategy, email marketing can transform your customer experience and grow your business. If you’re ready to connect your in-store and online presence in a way that truly works, let’s chat—1r Agency is here to help you make it happen.