The Power of Loyalty: Turning Seasonal Shoppers into Brand Loyalists

Client HighlightsMarch 3, 2025

In the ever-evolving world of e-commerce, where competition for customer attention is fierce, building lasting relationships is essential for sustainable growth. Maison Louis Marie, a luxury fragrance brand, recognized the need to cultivate a loyal customer base that extends beyond seasonal shopping events. This case study examines how the brand strategically leveraged its loyalty program to transform seasonal shoppers into brand loyalists, driving repeat purchases and fostering a thriving community of fragrance enthusiasts.

The Challenge: Keeping Customers After the Sales End

We’ve all been there—holiday sales roll around, and shoppers rush in for the best deals. But once the frenzy dies down, many brands are left wondering, How do we keep these customers coming back? That was exactly the challenge 1r’s client Maison Louis Marie faced.

The brand didn’t just want one-time buyers. They wanted to build a real community—a group of fragrance lovers who would come back again and again, not just when there was a sale.

The Strategy: A Loyalty Program That Feels Like a VIP Club

Instead of crossing their fingers and hoping customers would stick around, 1r Agency helped Maidson Louis Marie create a loyalty program that actually felt rewarding. We made sure every interaction reminded customers why they wanted to stay connected. Here’s how we pulled it off:

Eye-Catching Pop-Ups – Instead of those annoying, spammy pop-ups, we used well-timed, beautifully designed ones that actually added value. These highlighted the perks of joining the loyalty program, making it feel like an exclusive club.

Smart Email Campaigns – Instead of generic “Sign up for our program!” emails, on behalf of Maison Louis Marie, 1r Agency sent out beautifully crafted messages that made joining the loyalty program sound like a no-brainer. Think early sale access, bonus points, and VIP perks.

Irresistible Incentives – Double points, free gifts, early access to sales—Maison Louis Marie gave customers real reasons to stick around and stay engaged. Who doesn’t love feeling like an insider?

Seamless Integration Across Channels – This wasn’t some “set it and forget it” program. We made sure their loyalty perks showed up everywhere—on their website, in emails, in texts, and even on social media. Customers couldn’t miss it!

The Results: A Thriving Community of Fragrance Lovers

Did it work? The numbers speak for themselves. Check this out:

Loyalty sign-ups skyrocketed – A +493.7% increase in November alone!
More revenue, more repeat customers – Their loyalty welcome flow wasn’t just about signing people up—it actually drove more purchases and kept customers engaged.
Active engagement – Customers weren’t just signing up and forgetting about it; they were redeeming rewards, moving up loyalty tiers (hello, Diamond Tier!), and making repeat purchases.
Sustained growth – Even after the holiday rush, December saw continued sign-ups and engagement, proving this wasn’t just a seasonal fling.

Loyalty is a Long Game—And It’s Worth It

Building loyalty isn’t something you do once and call it a day—it’s something you nurture. Together, 1r Agency, R360Growth, and Maison Louis Marie nailed it by creating a program that makes customers feel valued, keeps them engaged, and gives them a reason to come back again and again.

That’s exactly what we help brands do— build retention strategies that turn seasonal shoppers into lifelong fans. Want to see how we can help your brand create a loyalty program that actually works? Let’s chat! Reach out to hello@1r.agency.