1r Digital Trends - Volume 10
From Maison Margiela's innovative phygital launch to PatBo's DTC growth tactics, the fashion industry's utilization of technology is rapidly evolving. Discover how brands like Cleobella and Rothy's are exploring live shopping on Poshmark, while others like Rare Beauty and TikTok Shop team up for unique pop-ups. Meanwhile, delve into the future of SEO with Generative Engine Optimization (GEO) and the intriguing shift in follower engagement dynamics between Instagram and YouTube. Plus, get an exclusive look inside Levi's pioneering marketing strategy.
Fashion's landscape is changing, and these articles dive deep into the latest trends and strategies shaping the industry.
Technology
FASHION'S USE CASES FOR THE APPLE VISION PRO ARE EVOLVING
Brands like MyTheresa, E.l.f Cosmetics, and Alo Yoga debuted fashion experiences for Apple's Vision Pro MR headset. After almost two months, these experiences are advancing rapidly.
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MAISON MARGIELA AIMS TO DRIVE LOYALTY WITH NEW PHYGITAL PRODUCT LAUNCH
Maison Martin Margiela and the digital fashion startup Mmerch launched web3 products catered to collectors.
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CLEOBELLA AND ROTHY'S ARE TESTING OUT POSHMARK'S LIVE SHOPPING PLATFORM
Poshmark, which launched its live shopping experience in April 2023 is one of the spots where it’s beginning to gain momentum.
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E-Commerce
HOW PATBO IS USING LIMITED-EDITION STYLES TO GROW ITS DTC BUSINESS
The fashion brand lays the foundation for a strong U.S. community by offering limited-edition pieces in its new store.
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GENERATIVE ENGINE OPTIMIZATION (GEO): THE FUTURE OF SEO
GEO is poised to redefine content visibility in AI-generated search engine recommendations, marking a crucial shift from traditional SEO practices.
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HOW BEAUTY BRANDS ARE INCENTIVIZING LOYALTY AMONG GEN Z
Alternative payment company Catch incentivizes customer loyalty through its tangible dollar rewards.
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Marketing
WHY RARE BEAUTY AND TIKTOK SHOP ARE PARTNERING ON AN IRL POP-UP
Rare Beauty is only the second brand in the U.S. to host a Super Brand Day on TikTok Shop.
FOLLOWER ENGAGEMENT ON INSTAGRAM IS THE OPPOSITE ON YOUTUBE
Glossy's 2024 Influencer Index reports that sponsored content on smaller influencer Instagram accounts receives more follower interaction.
INSIDE LEVI'S NEW LOW-RISK, HIGH-REWARD MARKETING STRATEGY
Levi's CMO aims to make the marketing team more agile to respond to the rapidly shifting trend cycles in the market.
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