1r Weekly Digital Trends - Volume 5
We've got your update on the top stories trending this week in e-comm, marketing and technology.
From the latest bans looming for TikTok users to Amazon's plans for incorporating new machine learning models for improved audience targeting, read on for all that and more.
Technology
LINKEDIN'S NEXT BIG MOVE AFTER TURNING 20
LinkedIn's growth was threatened by frequent downtime, prompting a pivotal rebuild.
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BIG CHANGES COMING FOR SHOPIFY
Shopify sells off its logistics unit to Flexport for a 13% stake and announces a 20% workforce layoff.
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SLACK UPDATES TO PUT AI AT THE CENTER
Slack adds AI to platform for workflows to enhance its user experience.
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E-Commerce
AMAZON'S NEW MACHINE LEARNING UPDATE
Amazon changes its demand-side platform with new models, delivering improved audience targeting and cost efficiency.
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GAP'S RECENT STRUGGLES EXPLAINED
Gap plans to lay off 1,800 workers in an effort to save $300 million due to financial struggles.
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GROWING DEMAND FOR WOMEN'S GOLF APPAREL SOLVED
TravisMathew expands women's golf apparel line in response to growing demand from customers.
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Marketing
THIS WEEK'S AGENCY NEWS
The agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.
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HOW THIS DINER KEPT REGULARS HAPPY AMID A REBRAND
Brooklyn's Three Decker Diner gets a facelift, but still maintains its charm with loyal regulars.
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TIKTOKERS' BACK-UP PLANS AMID POTENTIAL BAN
TikTok creators rethink posting strategies amid potential ban.