1r Weekly Digital Trends - Volume 6
We're back with your weekly update and recap of the top news stories and trends in the worlds of e-comm, marketing and technology.
From Gen Z-ers becoming homeowners, and are predicted to become the primary consumers in home-improvement and furnishing business to Mercedes-Benz automated vehicles, look no further for all that and more.
Technology
MERCEDES NEW TECHNOLOGICAL ADVANCEMENTS
Mercedes-Benz can now sell or lease vehicles with a hands-off, eyes-off driving system on certain highways.
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LIGHT AT THE END OF THE WILDFIRE TUNNEL
Canadian wildfires fuel interest in air quality & may lead to more climate tech startups & investments.
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APOLLO'S RECENT CHANGE FACES BACKLASH
Popular Reddit app, Apollo, is shutting down due to Reddit's costly new API pricing plans. Backlash ensues.
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E-Commerce
THE BEST ALL-AROUND SHOE BRAND
Brand provides affordable, stylish, & versatile slides as a middle option between luxury & performance brands.
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THIS WEEK IN E-COMMERCE'S BIG MOVES
Petco's new store, beauty investment talks, Sephora product picks, Ben & Jerry's Twitter pause & more.
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HOW GEN ZERS ARE WINNING IN THIS AREA
Gen Zers are ahead of older generations in homeownership, & retailers should prepare to cater to their preferences.
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Marketing
THE ISSUE WITH CUSTOMER SERVICE
Survey reveals that consumers prefer activities like getting a cavity filled over contacting customer service.
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TRADE DESK'S NEW AI PLATFORM AND IDEAS
The Trade Desk embraces AI with Kokai platform while promoting competition against walled gardens like Google.
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AMAZON MACHINE LEARNING ENHANCEMENTS
Amazon enhances demand platform with advanced machine learning models, boosted targeting & cost-effectiveness.