1r Weekly Digital Trends - Volume 6
We're back with your weekly update and recap of the top news stories and trends in the worlds of e-comm, marketing and technology.
From Gen Z-ers becoming homeowners, and are predicted to become the primary consumers in home-improvement and furnishing business to Mercedes-Benz automated vehicles, look no further for all that and more.
Technology
![mercedes benz steering wheel dash](https://cdn.sanity.io/images/gj8sfsze/production/53d15b22a5ea45872e1b6e7f18fd8cffe1689b38-1440x1728.png?auto=format&fit=max&q=75&w=3840)
MERCEDES NEW TECHNOLOGICAL ADVANCEMENTS
Mercedes-Benz can now sell or lease vehicles with a hands-off, eyes-off driving system on certain highways.
Read More
![ORANGE NEW YORK SKY POLLUTION](https://cdn.sanity.io/images/gj8sfsze/production/5e72f6a45efee06bdfcd80851ef64496ee1297c8-1440x1728.png?auto=format&fit=max&q=75&w=3840)
LIGHT AT THE END OF THE WILDFIRE TUNNEL
Canadian wildfires fuel interest in air quality & may lead to more climate tech startups & investments.
Read More
![APOLLO APP](https://cdn.sanity.io/images/gj8sfsze/production/c80882c71eeffc69dc71b35e39bcaf0050c144bd-1182x665.webp?auto=format&fit=max&q=75&w=3840)
APOLLO'S RECENT CHANGE FACES BACKLASH
Popular Reddit app, Apollo, is shutting down due to Reddit's costly new API pricing plans. Backlash ensues.
Read More
E-Commerce
![BIRKENSTOCK IMAGE](https://cdn.sanity.io/images/gj8sfsze/production/8e722d52abecfc593f3ac49f27b0341a505c0cfb-4480x6720.jpg?auto=format&fit=max&q=75&w=3840)
THE BEST ALL-AROUND SHOE BRAND
Brand provides affordable, stylish, & versatile slides as a middle option between luxury & performance brands.
Read More
![SHOPPING CARTS](https://cdn.sanity.io/images/gj8sfsze/production/93212607d21fd418537b9003c5dcea6194973953-5760x3840.jpg?auto=format&fit=max&q=75&w=3840)
THIS WEEK IN E-COMMERCE'S BIG MOVES
Petco's new store, beauty investment talks, Sephora product picks, Ben & Jerry's Twitter pause & more.
Read More
![little home image key](https://cdn.sanity.io/images/gj8sfsze/production/9256d56288edb44f00b0b67c46e6782f59cbc26e-4592x3448.jpg?auto=format&fit=max&q=75&w=3840)
HOW GEN ZERS ARE WINNING IN THIS AREA
Gen Zers are ahead of older generations in homeownership, & retailers should prepare to cater to their preferences.
Read More
Marketing
![customer service phone](https://cdn.sanity.io/images/gj8sfsze/production/6d242e2b2ba4a8a111165331e3343677095566e5-5184x3456.jpg?auto=format&fit=max&q=75&w=3840)
THE ISSUE WITH CUSTOMER SERVICE
Survey reveals that consumers prefer activities like getting a cavity filled over contacting customer service.
Read More
![tradedesk](https://cdn.sanity.io/images/gj8sfsze/production/9ab609b7cd6cbf4a7c6717a38c640576af6ed06e-1800x1200.webp?auto=format&fit=max&q=75&w=3840)
TRADE DESK'S NEW AI PLATFORM AND IDEAS
The Trade Desk embraces AI with Kokai platform while promoting competition against walled gardens like Google.
Read More
![amazon boxes](https://cdn.sanity.io/images/gj8sfsze/production/30a4e05432fb3e178a29120bf8b2c4b00e67718b-3000x1944.jpg?auto=format&fit=max&q=75&w=3840)
AMAZON MACHINE LEARNING ENHANCEMENTS
Amazon enhances demand platform with advanced machine learning models, boosted targeting & cost-effectiveness.