1r Weekly Digital Trends - Volume 7
Let us break down the top updates and news that you may have missed this past week in e-comm, marketing and technology.
From a crystal-studded loveseat at $10,000, defying the meaning of luxurious comfort and lounging to Youtube's partner program opening the doors of opportunity to smaller creators, scroll down for more.
Technology
TWITTER NOT PAYING LANDLORD RENT
Twitter owes 3 months' rent to its Boulder landlord, raising concerns about the company's financial stability.
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OPENAI'S FEATURES & REDUCED PRICING
OpenAI upgrades its text-generating models, introducing function calling and expanding the context window.
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NEW TWITCH PARTNER PLUS PROGRAM
Twitch's Partner Plus program gives qualifying streamers 70% revenue share on subscriptions with requirements.
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Marketing
GEN-Z HAS BOOSTED TINNED FISH SALES
Tinned fish sales soar as social media trends and its snack-friendly appeal attract younger consumers.
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YOUTUBE PARTNER PROGRAM CHANGES
Youtube lowers partner program requirements, allowing creators with smaller followings to utilize monetization tools.
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WHY OLAPLEX IS SOLD AT WALMART
Unauthorized product diversion leads to salon-grade products appearing at non-premium retailers, creating challenges.
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E-Commerce
CANNABIS BRANDS PROMOTE FATHERS DAY
Cannabis stigma is fading as it becomes a popular gift for Father's Day and spans generations of users.
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LOVESAC'S $10,000 BEANBAG SEAT
For the brand's 25th anniversary, they teamed up with Swarovsky, releasing limited-edition beanbag chairs decorated with nearly 25,000 crystals.
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GOOGLE'S NEW VIRTUAL TRY ON FEATURE
Google introduces virtual try-on for women's tops using AI, aiming to reduce apparel returns and improve satisfaction.