1r Launches Cellcosmet's International Site On Shopify

AnnouncementsJuly 2, 2024

The Brand

The passion of the brand’s founders, combined with Switzerland’s excellent reputation for technology, quality, and precision, has resulted in the worldwide success of Cellcosmet’s skincare products. In their laboratory, the creation of new products is not driven by trends or a strict production schedule. Rather, the brand takes the time necessary to produce high-performance, luxury skincare solutions for every skin type. The result? The most efficacious products, as informed by science and created by experts.

The Background

Seeking to build a digital flagship in the United States befitting their Swiss heritage and luxury brand positioning, Cellcosmet partnered with 1r agency to launch their new site on Shopify Plus in October 2023. The new website offered an immersive discovery and best-in-class shopping experience. With a plethora of ways to learn more about the brand’s heritage and its products, customers can explore The Science page, the Ingredient Glossary, and a library of How-To Videos. To ensure confidence in every purchase, the site featured live chat and product reviews, as well as multiple ways to shop including by category and concern.

The Latest

Cellcosmet aimed to establish a new foundation for its international flagship store by replicating the United States site. Set to launch in April 2024, 1r Agency endeavored to create a digital experience tailored to the international market, building on the US site developed a few months earlier. The existing site was cloned and enhanced with new features, such as multilingual support via the LangShop app. Furthermore, 1r Agency employed Shopify Markets to facilitate the client's operations across eight different markets.

If you are looking for an digital partner to support your international expansion efforts, reach out to hello@1r.agency.

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