Guild Gallery Launches Commerce
The Brand
Guild Gallery showcases the work of emerging and established artists from around the world, with an emphasis on materiality and craft in ceramics, stone, glass, and more. Founded in 2021 by Stephen Alesch and Robin Standefer, principles of the architecture and design studio Roman and Williams, the gallery represents both rising talents and contemporary masters innovating ancient forms and pushing forward the historical canon. Advocates of the power of context and storytelling, Guild Gallery serves as a hub for discovery, educating audiences on high craft and its deep historical roots through books, conversations with artists, and other events, publications, and programming.
The Background
1r Agency manages Guild Gallery's parent company site, RW Guild, providing strategy, managed services, e-commerce management, and paid media services.
The Goal
Guild Gallery wanted a site that made content easy to house and manage while also adding the component of commerce.
The Challenge
The biggest challenge was determining the structure for migrating the content over to Shopify. While Shopify is known for its commerce capabilities, 1r needed to push the boundaries on its content storage and management abilities.
The Result
1r streamlined the brand’s various businesses under one roof with Shopify. 1r took a content heavy concept and re-created it on Shopify, while also introducing commerce. In doing so, we built exclusive access pages that are shoppable even after an exhibition is closed.
