2023 E-commerce Trends from Shopify

Shopify's latest report focuses on what's shaping Commerce this year, featuring tips from industry experts and leaders of some of the top global brands on how to prepare for anything and set your business up for success in 2023.

The annual report covers the latest trends in e-commerce, pulled from research data and insider insights, across these key 5 areas:

supply chains, inflation, marketing, social commerce and retail.

Here's our recap:

The Supply Chain

As supply chain issues continue to impact businesses across the globe, everyone must adapt.

Ways to adapt:

Diversify product sourcing

Focus on minimizing return rates

Digitize inventory management with tech or AI software

Money

With inflation and a wounded economy, now more than ever customer satisfaction is important for success. And as buyers are spending less, strategy is important.

Ways to boost sales:

Price strategically

Promote loyalty & spending with discounts

Add memberships or subscriptions

Mitigate overhead costs

Marketing

As unstable markets push customers to try new brands the landscape has become increasingly more competitive.
Come out on top by:

Come out on top by:

Utilizing 1st party data

Creating more personalized content

Collaborating with brands

E-commerce

As online shopping growth steadies, innovation is key for commerce.

Tap into:

Social media for engagement, conversion & retention

Virtual reality

Global augmented reality

Mixed reality technology

Retail

In today's ever-changing ecosystem, keep up with your audience and meet customers' expectations in order to stand out.

Stand out by:

Diversifying in-store & online experience

Keeping employees happy

Adapt the customer journey