1r Weekly Digital Trends - Volume 4

Industry TrendsApril 27, 2023

As April comes to a close, we've got your recap of the biggest stories and trends making news in marketing, ecomm and tech.

This week's topics range from tips on how to get consumers to share their data to why retailers including Nike and Starbucks are turning to blockchain-based loyalty programs.

It's all here, check it out below.

Technology



DROPBOX APP ICON TECHNOLOGY

DROPBOX ANNOUNCES MAJOR LAYOFFS

Dropbox is cutting 500 jobs, citing slowing growth and the arrival of the AI era of computing.

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UBER FREIGHT CARD

UBER TO START OFFERING FUEL CARDS

Uber Freight partners with AtoB to offer fuel cards and spend management software to carriers.


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PHONE SCREEN APP TOUCH

NEW FEATURE TO 'FEEL' PHONE NOTIFICATIONS

Future smartphones may have physically bulging notifications using flat panel haptics technology.


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E-Commerce



DASH AIRFRYER LIGHT BLUE FRIES

HOW AND WHY THE AIR FRYER GOT SO HOT


Air fryer sales continue to grow as more consumers seek healthy, crispy food, with US sales increasing 51% since 2019.

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OUTDOOR DINING AREA BENCHES TABLES

THE FUTURE OF RESTAURANT LOYALTY PROGRAMS


Retailers, including Starbucks and Nike, are turning to blockchain-based loyalty programs.


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BLUE TV BOX SCREEN HBO MAX

WHY STREAMING SERVICES LOVE THE COLOR BLUE


Streaming services are shifting from purple to blue as it's the most loved color by audiences.


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Marketing



META LOGO BLUE

IG AND FB TO FORCE NEW CHECKOUT EXPERIENCE


Facebook and Instagram will require checkout in platform from August 2023.

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RENT THE RUNWAY FASHION GIRL IN MIRROR

RENT-THE-RUNWAY BOUNCING BACK FROM COVID


Designer Nigel Xavier collaborates with Rent the Runway after winning Netflix’s Next in Fashion.


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DATA PHONES MOBILE WAVES

HOW TO GET CONSUMERS TO SHARE THEIR DATA


US consumers are more willing to share data if given exclusive deals, while older generations are concerned.


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