1r Weekly Digital Trends - Volume 4
As April comes to a close, we've got your recap of the biggest stories and trends making news in marketing, ecomm and tech.
This week's topics range from tips on how to get consumers to share their data to why retailers including Nike and Starbucks are turning to blockchain-based loyalty programs.
It's all here, check it out below.
Technology
DROPBOX ANNOUNCES MAJOR LAYOFFS
Dropbox is cutting 500 jobs, citing slowing growth and the arrival of the AI era of computing.
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UBER TO START OFFERING FUEL CARDS
Uber Freight partners with AtoB to offer fuel cards and spend management software to carriers.
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NEW FEATURE TO 'FEEL' PHONE NOTIFICATIONS
Future smartphones may have physically bulging notifications using flat panel haptics technology.
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E-Commerce
HOW AND WHY THE AIR FRYER GOT SO HOT
Air fryer sales continue to grow as more consumers seek healthy, crispy food, with US sales increasing 51% since 2019.
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THE FUTURE OF RESTAURANT LOYALTY PROGRAMS
Retailers, including Starbucks and Nike, are turning to blockchain-based loyalty programs.
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WHY STREAMING SERVICES LOVE THE COLOR BLUE
Streaming services are shifting from purple to blue as it's the most loved color by audiences.
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Marketing
IG AND FB TO FORCE NEW CHECKOUT EXPERIENCE
Facebook and Instagram will require checkout in platform from August 2023.
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RENT-THE-RUNWAY BOUNCING BACK FROM COVID
Designer Nigel Xavier collaborates with Rent the Runway after winning Netflix’s Next in Fashion.
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HOW TO GET CONSUMERS TO SHARE THEIR DATA
US consumers are more willing to share data if given exclusive deals, while older generations are concerned.